Here it is. The first Apple Ad to grace my blog.
Back in January, when the iPad was announced, questions of "why?" escaped my mouth at the mention of its existence. Months ensued, the "why's" turned to "why not's"; which of course became "why shouldn't I buy 3?"
A trip to the states for work brought me into the path of the much-needed iPad and the purchasing decision took a total of 10 minutes - only because the sales rep was busy with another client.
Hours upon hours later, I sat, iPad on my lap, smiling from ear-to-ear. The product sits in a unique segment - hovering just above netbooks because of it's capabilities; and just below laptops because of its creation inabilities.
This isn't an iPad pitch. I love it...but know, it's not for everyone.
Apple detoured from the PC vs. commercials for something with a pounding beat (to drive home the power & features of iPad of course) and an astounding visual collection.
There's no right way to use it, because it's a clean slate. Use it as you wish, or don't use it at all...just appreciate it for what it is.
Well done TBWA\Media Arts Lab, USA
Thursday, May 27, 2010
Friday, May 21, 2010
Nike Writes the Future with this Beauty...
Soccer is not my sport. It may be the world's sport, but not mine. However, this new Nike commercial is stunningly beautiful from start to finish. It shows the scope of pressure these men & teams will have bestowed upon them by their respective countries, fans and themselves.
Sidney Crosby immortalized himself with the "Golden Goal" on Feb. 28th. He brought a nation that was on bended knee - after the late third period goal - to its feet and springing into the air. His effect on Canada, goes without saying, will be identical to what these men aim to accomplish in South Africa.
The riches to rags story portrayed by Rooney, is a fairytale we often forget. It's happened. But with the likes of Christian Ronaldo making $130 Million in his contract, it's highly unlikely that, if Portugal loses, his life will sway from having boat loads of money, women and talent.
Spoken like a truly jealous man.
Well done Nike. And well done Wieden+Kennedy Amsterdam, London & Portland.
Sidney Crosby immortalized himself with the "Golden Goal" on Feb. 28th. He brought a nation that was on bended knee - after the late third period goal - to its feet and springing into the air. His effect on Canada, goes without saying, will be identical to what these men aim to accomplish in South Africa.
The riches to rags story portrayed by Rooney, is a fairytale we often forget. It's happened. But with the likes of Christian Ronaldo making $130 Million in his contract, it's highly unlikely that, if Portugal loses, his life will sway from having boat loads of money, women and talent.
Spoken like a truly jealous man.
Well done Nike. And well done Wieden+Kennedy Amsterdam, London & Portland.
Wednesday, May 19, 2010
The Swagger Never Stops
What's not to like: Lyrics, good; Acting, good; Beat, GOOD!
This is proof that Toyota has apologized for their actions regarding the Prius and is trying to move forward with their branding efforts. I commend their effort and think "Swagger Wagon" is a great start...kudos to you Toyota and even more preverbial Kudos to Saatchi & Saatchi for being the brains behind this operation.
This is proof that Toyota has apologized for their actions regarding the Prius and is trying to move forward with their branding efforts. I commend their effort and think "Swagger Wagon" is a great start...kudos to you Toyota and even more preverbial Kudos to Saatchi & Saatchi for being the brains behind this operation.
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