Soccer is not my sport. It may be the world's sport, but not mine. However, this new Nike commercial is stunningly beautiful from start to finish. It shows the scope of pressure these men & teams will have bestowed upon them by their respective countries, fans and themselves.
Sidney Crosby immortalized himself with the "Golden Goal" on Feb. 28th. He brought a nation that was on bended knee - after the late third period goal - to its feet and springing into the air. His effect on Canada, goes without saying, will be identical to what these men aim to accomplish in South Africa.
The riches to rags story portrayed by Rooney, is a fairytale we often forget. It's happened. But with the likes of Christian Ronaldo making $130 Million in his contract, it's highly unlikely that, if Portugal loses, his life will sway from having boat loads of money, women and talent.
Spoken like a truly jealous man.
Well done Nike. And well done Wieden+Kennedy Amsterdam, London & Portland.
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