A Little Campaign I Helped Build...

Every Generation Y representative has a sense of entitlement. They don't call it the "Me" Generation for nothing. But I haven't been abiding by this rule and in true team player fashion I was looking for an assist rather than a goal. The time has come for me to put my name to a campaign I helped build.

When I started in my current position, the first task was to build our brand. This was a relatively simple step since, there had been little marketing efforts to the day; it was a clean slate for my work and i've built it into a small/medium sized empire!

A great man once told me,"You have the loyalty of a Labrador Retriever."

In typical Lab fashion I sought out Concerto Marketing Group to begin the building of my empire. The smallish, gastown shop was run by the father of a player on my PeeWee AAA hockey team at the time. Peter had a helping hand in offering morsels of guidance as I ventured into the Vancouver job market; morsels I appreciated and felt should be rewarded by new business.

The process began and my vision was met. Nonprofit publications are filled with valuable information and, unfortunately, poor, boring, text-filled ads. I wanted to stand out. I saw a simple ad using our affliation with the color green as the focal point. Three campaigns were produced I was immediately drawn to them - like a moth to a flame. Maybe it's because I believe standing out in advertising is how leaders are made; or maybe it's because I hate playing it safe.

I'm extremely proud of these ads and have enjoyed the outpouring of support for them, by the nonprofit industry. They are different. They take a stance many organizations have never taken and most of all, they follow the K.I.S.S. principle (Keep It Simple Stupid). 

Love them, hate them; but most of all, enjoy them.




'Excuses'

This campaign speaks directly to the hearts and minds of charity representatives who have heard every excuse under the sun from people trying to avoid donating. However, it turns those lame excuses into positive reinforcement by introducing the product benefits of the IATS process which make giving easier, safer and more rewarding.

‘Good Company’

This campaign features the varying range of impressive and sometimes eclectic charities that we service and support. For a prospective charity client, it immediately tells them that they will be traveling in good company and that by association, IATS is a credible and reputable, service provider with a uniquely dedicated focus on the non profit sector.