Here it is. The first Apple Ad to grace my blog.
Back in January, when the iPad was announced, questions of "why?" escaped my mouth at the mention of its existence. Months ensued, the "why's" turned to "why not's"; which of course became "why shouldn't I buy 3?"
A trip to the states for work brought me into the path of the much-needed iPad and the purchasing decision took a total of 10 minutes - only because the sales rep was busy with another client.
Hours upon hours later, I sat, iPad on my lap, smiling from ear-to-ear. The product sits in a unique segment - hovering just above netbooks because of it's capabilities; and just below laptops because of its creation inabilities.
This isn't an iPad pitch. I love it...but know, it's not for everyone.
Apple detoured from the PC vs. commercials for something with a pounding beat (to drive home the power & features of iPad of course) and an astounding visual collection.
There's no right way to use it, because it's a clean slate. Use it as you wish, or don't use it at all...just appreciate it for what it is.
Well done TBWA\Media Arts Lab, USA
I LOVE the ipad as well, i'm pretty sure addicted to it
ReplyDeleteI was considering getting one, but I'm waiting for: a) version 2, which will no doubt be out in six or seven months and contain a camera; b) version 2, which will hopefully be lighter—it's too heavy for the serious reading I do on my Kindle; c) Apple to fully and publicly resolve the censorship issues which are currently going on with the app-store approach to mag subs (the New Yorker is attacking this issue head-on already, so it shouldn't be long); and d) Final Draft to release their iPad version of Final Draft (already announced and conducting focus groups; shouldn't take too long). For now, I'm enjoying my Kindle, and am *very* pleased that the Kindle books will run on the iPad.
ReplyDeleteWow, lots of concerns...a - d! I would say the camera issue is a main concern of mine. However, I do have a Kindle and will remain faithful to its reading capabilities. Reading on the iPad is like reading on a computer screen...it strains the retina's after some time. So I can appreciate the Kindle's performance and usuability.
ReplyDeleteiPad's market segment seems more inline with a netbook due to the internet, lack of ports, and ability be a "consuming" tool; not a "creation" tool.